Design of the «Supersila» sub line
«Sochnyj perekus» is a sugar-free fruit dessert for preschool and school-age children made of 100% natural ingredients.
AVC has developed packaging design for the new functional sub line of the brand - «Supersila». The line is presented in fruit and berry flavours - peach-mango and blueberry-raspberry.
Deep green colour was chosen for the background of the packaging, on which juicy fruits and berries stand out in contrast. The friendly brand character Kus is depicted in a superhero image, which helps the consumer to distinguish the sub-line from other brand products.
To emphasise the benefits of the sub line, all communications are thoughtfully designed on the packaging. Two types of branding are used - functional and emotional.
On the back panel, Kus visually demonstrates the beneficial effects of «Superpower».
